Marketing Communication

Experiential Marketing

EASB can make your brand real, vibrant and relevant in the world of today's consumers. We do it with an array of tools that are customizable to your needs. And it all delivers your marketing message to the people you've got to reach. Because before you can close the sale, you've got to close the distance.

Mobile Marketing

Mobile Marketing is where we put your show on the road. And it doesn't matter if the road for your tour is national or international. We can manage it at every stage, from designing, production, routing and event execution. We take care of maintenance and staffing. Mobile Marketing is a dynamic, high visibility tool that brings your brand right down the street where your target lives.

Event Marketing

Event marketing puts your brand at the center stage. We can create an event, put you into an existing prime event or activate your current sponsorships. Then we take care of all the logistics, from negotiation and pre-publicity all the way through to breakdown. By matching your brand with the right event, Event Marketing makes customers see your brand as in touch with their interests and lives.

Retail Sales Programs

You've sweated your brand's marketing every step of the way. Now let our Retail Sales Programs create an experience out of every trip to the store. We train store staff to know how to sell your brand better. We even put our own brand ambassadors on the floor, where the customer is primed to buy. They can sell (and even upsell) through area merchandising, demonstrating and bringing your product to life.

This picture was taken during the Entrepreneurs' Day 2010. Some of the delegates visiting the Tanzania Investment Bank (TIB) pavilion